December 8th, 2018
Sometimes, all we need to pick us up is a good quote that hits us just right. Here are a few of my favorites from over the years. Hopefully, they will spark something within you as well!
1. “One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power. Most people dabble their way through life, never deciding to master anything in particular.” – Tony Robbins
2. “Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.” – Zig Ziglar
3. “The best time to start was last year. Failing that, today will do.” – Chris Guillebeau
4. “On every level of life, from housework to heights of prayer, in all judgment and efforts to get things done, hurry and impatience are sure marks of the amateur.” – Evelyn Underhill
5. “Yesterday is gone. Tomorrow has not yet come. We have only today. Let us begin.” – Mother Teresa
6. “The bad news is time flies. The good news is you’re the pilot” – Michael Altshuler
7. “Never look back unless you are planning to go that way.” – Henry David Thoreau
8. “A ship is safe in harbor, but that’s not what ships are for.” -William Shedd
9. “Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race.” -Calvin Coolidge
10. “He who every morning plans the transaction of the day and follows out that plan, carries a thread that will guide him through the maze of the most busy life. But where no plan is laid, where the disposal of time is surrendered merely to the chance of incidence, chaos will soon reign.” – Victor Hugo
December 8th, 2018
One efficient way to pull some people onto your site is by forum marketing. This is when you find a forum that is relevant to your field (try searching “[your field] forums”) and actively engage people in them. Every time you post on the forum, your signature (which you should be including your links in) will be displayed and be viewable to any participant or viewer of the forum. A good amount of members might be enticed to click on your links and thus you gain more traffic. It’s good idea to have quality posts and not spammy or low-effort submissions.
Writing articles for your site is another very useful way to get traffic flowing over. Simply pick a topic that relates to your product or field (it can be a loose relation, just make sure what you’re writing is enticing) and make a page-long article or so. If you’re new to this, look at any popular site that hosts articles and follow their layout as a template to get started. Don’t forget to include certain keywords that would help in displaying your site on a Google search, as this can be extremely beneficial.
After you’ve gained some traction and have at least a few hundred or so regular clients, it’s probably a good time to take the next big step, which is to gain traffic by using ad swaps. For this method, you need to find someone/a company with a similarly sized operation and field as yours and “swap” promotional pieces; you promote their website to your base of customers and they promote yours, making it a “swap”. This is an excellent way to earn loads of new clients who will already have an interest in your field. There are some websites that act as a broker for this, but many of them do request
Facebook and Instagram Ads
While this one may not be new information, I do urge you to think about advertising on these platforms, due to their effectiveness in providing visibility to your ad and site. What I mean by this is: the way that these have integrated ads and sponsored messages is very seamless and gets your message out there, but whether or not people resonate with your ads is on you. If you feel confident in your ad campaign, this could yield some serious traffic to your site!
December 7th, 2018
With the end of the year approaching it can be a bit daunting to get your business affairs in order for the new year. That’s why we’ve created a 10-step financial planning checklist on how to better prepare your finances for 2019.
Even during the busy holiday season you need to take the time to get organized. Take time to declutter your practice. Get rid of old papers and files by shredding, do a deep clean and steam clean your carpets, order holiday cards and write thank you notes for you employees and loyal clients. Don’t wait until the new year to start organizing!
Run an Inventory Check
Depending on your accounting methods, you may be eligible to claim additional deductions on your inventory. You don’t want to miss out on these potential savings before the year ends.
Now is the best time to get a full review of your business. How did your employees perform? What were the best sales tactics and what treatments/packages sold the most? Be sure to sit down with each of your employees as well to get a better insight into what they think worked successfully or didn’t throughout the year. Also, take into account any holiday scheduling and request their schedules for next year to begin mapping out your hours.
After speaking to your team be sure to take their feedback into consideration and integrate with your current policies if deemed necessary. It’s important to review your policies each year to ensure your customer service (and revenue stream) remains 5-star year round.
Donate to Charity
A charitable contribution is not only good for the soul, but also your small business finances. You can donate either money or goods to claim additional deductions during tax season.
Be Tech Savvy
Now would be a good time to review your website to ensure it’s up to date and no edits need to be made. How up to date is the software you are currently using? Do you need to consolidate any software or systems? There may be a more cost effective system out there that can save you money (and headaches) by combining your current systems into one. Explore all of the options!
Employee Check Up
Never a fun task, but take a moment to review your employees. Which employee performed the best? Who didn’t? Does someone deserve a promotion, pay raise, a demotion or possibly even being let go? What about holiday bonuses? Be sure to read up on another article on how to thank your staff.
Another tax deduction hack! See what supplies your business needs before the year ends. It can be office supplies, new equipment or upgrades, even vendor payments.
Reconcile Your Books
No matter when your financial year ends it’s a good idea to begin reconciling your books before January. For example, if any expenses need to be discussed with a fellow team member you want to ensure they are around and not on holiday vacation.
Planning is Key
Have you reviewed your current marketing strategy? What worked? What didn’t? Did any promotions work better than you anticipated? Take everything into consideration as you strategize and begin mapping out your sales and marketing plan for the new year.
November 24th, 2018
We have all had moments where we can’t seem to focus even if our lives depended on it. This can be incredibly frustrating and sometimes even demoralizing. In this article we will teach you 4 exercises to help keep you more focused.
1. Ask yourself why
It’s important to know why you’re doing something and what the end goal provides in order to stay vigilant on the task. If you’re starting to feel scattered and unmotivated when it comes to getting a big project done, the first thing you should do is ask yourself this question and remember what you’ll get from completing it effectively.
2. Don’t procrastinate (especially on the early stages of a task)
Many people would argue that the end-portions of a task are where you need to be the most disciplined and unrelenting (and they’re totally not wrong). However, I firmly believe that the emphasis on diligence and eliminating procrastination is infinitely more helpful when channeled towards the beginning stages of a large, daunting task. This isn’t to say that you should slack off towards the end of what you’re doing at all, but rather that getting into the swing of things earlier often makes it easier and more natural to do things efficiently towards the end. You’re going to set yourself up for a difficult time and a less optimal outcome if you try to and wait until the last moment before dumping all of your energy in.
3. Take breaks
Nothing gets us in a mental funk quicker than doing the same thing for long periods of time with no time to recharge. Whether your task spans for a day or weeks, it’s incredibly important to take proportionate breaks to reset your perspectives on things and keep your focus sharp as possible. Often times the most effective tools to employ in long winded tasks are the simplest ones.
4. Try meditation
No, meditation is not just for hippies and yes, it does actually work – it’s also consistently backed by science. This is something that could benefit you tremendously and takes no preparation or money to do, only a small window of time and a place to sit. The benefits are even more pronounced if you’re stressed and overloaded from work life. I urge you to look into it during some free time, but the basics go as follows: Sit comfortably and straight, breathe a steady rate but not with too much thought, pay attention to your thoughts without interrupting them for examination, relieve tension in your body and focus on your breathe in and out for at least 10-15 minutes and increase the time slightly with each passing session. This is a lot like a workout and takes a bit of practice to notice the effects, but it’s been proven to help reduce stress and increase your productivity!
November 10th, 2018
You may have been hearing this term thrown around recently, and that’s because it’s debatably one of the most important things your company can do to ensure that traffic is coming through to you online. To break down its most essential parts, Search Engine Optimization means streamlining your website and any key terms in a way that leads people to your website when they’re Google searching. Many people make a living off of optimizing websites for google searches, but the basics of this topic are easy to understand. If at the end of this introduction you feel like it would be a good idea to hire a professional, then don’t hesitate to do so! This is a common job that companies typically outsource to get done.
When Google began, they ranked links/sites that were referenced or searched the most by other websites higher up, because theoretically this means your site was “better” than others of a similar topic. Nowadays, Google searches work in a similar way, but with a bit more subtleties and distinctions. Links that are referenced on sites with “authority” hold more weight, I.E. Wikipedia, Facebook and the like. Basically, to appear higher up on the search page, you have to convince the search engine that your website is the the most popular site from the search terms submitted. If you do some Google searching of your own about these optimizations, you might land yourself onto programs or websites that will help “boost” your company to the top of the page, but DON’T BE FOOLED! Google’s algorithm will eventually pick up on it and undo your ranking.
The first step to SEO your website is to work out what keywords are being displayed on your home page. Think of detailed searches that people might type in order to find a company like your own, preferably some that would be in the least amount of competition with other companies.To be clear, you will not be pulling huge traffic right away and the safe approach that we’re using is to help get you more traffic and higher rankings in the search page in the long term. Once you figure out what search terms people are using the most to find you, you need to make sure that your site layout is allowing Google to find what it’s displaying (no hidden text and make sure that the more important things are higher up on the page, etc).
Next, look for articles that pertain to your field and create a section on your website with some factual information on it that can be used to refer it to an ‘authority’ site, such as Wikipedia (if applicable). This can be a huge help to start boosting your rankings, but you need to make sure your entry falls under the acceptable guidelines of the site.
There is quite a lot to Search Engine Optimization, more than we can cover in just one article, but these quick tips should help you get better acquainted with SEO and assist in getting your site higher up in the rankings without too much effort!
October 26th, 2018
Almost everyone is on social media these days and it should come as no surprise that marketers have been working overtime figuring out how to capitalize on it. Specifically, on how to turn social media followers into customers. Places like Instagram and Twitter can be an absolute gold mine where you can flourish and grow your brand if the right steps are taken. If you already have a fair amount of followers, this article is for you (we will specifically touch on how to grow your following in a future piece)! It’s borderline wasteful to not tap into your social media following to acquire potential customers, so here’s a few basic tips to get you started.
1. Offer customers value in your description or “bio”. Tell your potential followers (and in- turn, your potential customers) why they should have ‘liked’ your page and what they will be getting as a consequence of that ‘like’. Make sure they know right up front what’s in it for them if they decide to follow your page. For example, if you’re advertising your brand as a place to buy tech equipment online, it might not be the best idea to start posting adorable puppy photos. This will confuse your message and would cause most people to unfollow you due to the irrelevant nature of your posts. Using good judgment, this step should be a walk in the park.
2. Do your research! As your following gets larger, put some of your time towards finding out who your followers are, as well as what they’re into. See what they do for work, what occupies their mind and just get a general understanding of what kind of person they are and how you can better serve their wants and needs. This is crucial for a couple of reasons. First of all, it’s good to humanize your connection to your base/following. Give feedback on something they’ve posted and engage with them. A comment doesn’t take very long on your end and can leave quite the lasting impression on potential customers – don’t ignore this step! Secondly, if you didn’t have an accurate depiction of your average customer, you can now begin to come up with one and this will help you tremendously in terms of how to fine tune your product/service to optimize the efficiency of your operation.
3. Listen attentively to feedback!
Followers love to talk and engage with both your brand as well as your other followers. Take note of the things they say, especially if they seem reasonable and able to be improved on. If you catch multiple people saying similar things on a particular picture or comment thread, it’s a good idea to go to the drawing board and see if anything can be improved on. It’s also worth noting that when you do listen to the feedback of your followers or community, they will notice even if they do not vocalize it. This can lead to a very positive relationship with them and it could set you up for some very good momentum which will certainly aid in future sales of your product or service!
August 3rd, 2018
Running a successful practice requires certain skills and a healthy state of mind, but taking care of your physical health can massively increase your daily productivity as well. Here are a 4 simple areas of self improvement to increase your productivity during the week.
1: Caloric Intake
When getting into shape, many people might think they’re eating better, but more often than not, eating better doesn’t mean that you’re eating effectively. Factoring in calories when it comes to fat loss is one of the most important parts of dieting and lifestyle change. To put it into perspective, a typical restaurant-style caesar salad can stack up to 1,000 calories or more! That’s more than 2 cheeseburgers from McDonald’s. While the content of what you’re eating is definitely important, how much you’re taking in is what will determine the number on the scale at the end of the week. To help with this, there are plenty of downloadable apps for your phone that track both calories and nutrients, making the process significantly easier! Try out MyFitnessPal FREE calorie counter to monitor your daily caloric intake.
2: Fruits, Vegetables and Vitamin Intake
On a similar note, getting sufficient daily vitamins is another very crucial part to a healthy body and mind. While supplements and over the counter fixes can be convenient and sometimes helpful, the best way to get vitamins into your system is through real fruits and vegetables! Your body recognizes and breaks down everything from natural produce in a very effective way in comparison to a pill or capsule. This is because the vitamins and minerals in most multivitamins are not identical to those you obtain from natural foods. There’s likely many nutrients you’re missing out on because our body cannot synthesize all the ones from said pills. There also isn’t as stringent quality control on vitamins and supplements as we’d like to think, making the end product vary greatly from what’s advertised. If possible, organic is always the way to go!
3: Walking and general cardiovascular health
There are near countless benefits to walking, from losing weight and improving overall health to improving bone/muscle function. It even lowers blood pressure and is an excellent de-stressing exercise that anyone in any age group can do. Some could argue that the mental benefits of relaxation felt after a good session is just as rewarding as the physical benefits. If you’re not very active start with some basic stretches and short walks then gradually increase the duration over time. Your body will get used to it and eventually you can step increase to a jog or even a sprint!
4: Mental Health and Stress Factors
In today’s world, it’s just as important to take care of our mental health as it is our physical health. Not many people know this, but stress and mental exhaustion can manifest itself in physical symptoms such as headaches, heartburn, stomach issues and insomnia. It’s no joke, and our mental health should be a top priority. One thing that many people have found helpful is breathing exercises and mindful breathing. If you’re resilient to accepting the practice, I urge you to try this the next time you’re stressed: Take a moment, breathe deeply and purposefully in and out while keeping your focus on nothing but your breath for 30 seconds to a minute. This has been clinically proven to help people relax and realign their mind when stresses are high. Stick with it and you will see the positive effects it has on managing stress in your daily life.
July 27th, 2018
Having quality leadership traits are important for every business owner to have in order to run a successful business. Here are three top leadership traits that are consistent with all successful business owners.
This is an attribute that can be found amongst almost every business owner or manager at any given field. If people are to look up to you and follow you, you need to exude confidence. Be secure and trust in your decisions. Don’t let others sway you easily, but at the same time be receptive to what people say. On a similar note, grasp the concept that no one else perceives you the way that you perceive yourself and disregard your anxious inhibitions. Once you remain conscious of these core concepts and apply them you will begin to build unbreakable confidence in everything that you do!
Charisma is probably one of the most useful and important characteristics that a leader or employer can have. It’s magnetic and people will not only be drawn to your words, but they’ll also feel more inclined to get things done for you and more efficiently. A lot of people believe you have to be born with it, but you can actually cultivate charisma by working on a certain facets, such as being a good listener, smiling genuinely, listening to people and giving feedback, maintaining eye contact when talking to anyone and most importantly: always speak well of people to others whether they’re around or not. Eventually people will learn that you’re speaking about them behind their back, but with only positive things to say. This will speak volumes about your character and people will feel more inclined to trust you and listen to you. Remember to never break this image or trust once it’s earned!
Your company and employees rely on you to have the ability to make quick and competent decisions on the fly that will steer the company and its workers closer to success. These things shouldn’t be rushed and should be sat on until you’re confident in your decision so that once it’s made, you can stand by your answer. The more you hone your method, the more people will gain trust in you, thus building up your confidence and even charisma over time which will have a positive-snowball effect!
July 20th, 2018
Keeping your team happy is an essential component of a successful work environment, as well as effective teamwork. In this article, we’ll examine some traits and habits to adopt that will help you keep your team motivated and productive.
1: Consistently praise good work
One thing to ask yourself is “Am I giving praise and showing appreciation for work done well? Or am I simply offering correction or criticism for work done poorly?”. There are a surprising amount of employers who seemingly only notice the mess ups of their workers and are hard pressed to congratulate those under them for exceptional work. Engaging in this and making a habit of complimenting people for their good work will undoubtedly be a huge motivator that will make people excited to do well. Not to mention, being kind and affirmative helps the overall vibe of any workplace. Be mindful of this and don’t be afraid to let your workers and team members know that they’re appreciated!
2: Let people leave early upon completion of a project
If any of your employees finish their projects earlier than expected try rewarding them by letting them go home early. This is a tactic that will not decrease productivity and will make people feel valued and respected. We guarantee they’ll be more eager to work on the next project with the prospect of being rewarded again. Hitting on a similar note, try doing half-days on Fridays if it wouldn’t be unreasonable in your business. Who wouldn’t be excited to leave a bit earlier on the final day of the week? This can keep the work week feeling shorter with a minimal loss of productivity, if any.
3: Allow employees to weigh in on the company and give insight
Everyone wants to feel like they have a voice and that it’s heard. Try holding some light-hearted meetings where employees can weigh in on how they see the state of the company. Ask them how they’d like to see things improve and what could be streamlined from their perspective. They will feel involved and you might get some valuable insight from a different perspective!
June 8th, 2018
A marketing funnel is made up of several stages in order to convert your online viewer into a paying customer. Here’s a simple 4-step guide for what to include in your marketing funnel that actually works.
WHO is this marketing funnel for and WHAT do you want to accomplish? The more you can narrow your target audience and determine what it is you want them to do (buy a product, join a membership, go to an event, etc) the more effective your funnel will be.
Note that a majority of your viewers don’t know who you are, so you need to properly educate, nurture and gain their trust in order to get the commitment. First ask yourself, where does your traffic come from? Second, create a landing page that explains your products or services in a short, concise manner. Third, have a Call To Action that leads to a 30 day free trial or taking payment.
Now for the fun part, you get to build out your marketing funnel! Don’t forget to test out the entire funnel for any glitches or bugs.
It’s very important to analyze which parts of the funnel are operating better than others. Focus on one conversion point at a time to implement some changes then track and analyze your funnel again. A great tool that supports tracking of Sales and Marketing creation is Agile CRM.