August 3rd, 2018
Running a successful practice requires certain skills and a healthy state of mind, but taking care of your physical health can massively increase your daily productivity as well. Here are a 4 simple areas of self improvement to focus on during the week.
1: Caloric Intake
When getting into shape, many people might think they’re eating better, but more often than not, eating better doesn’t mean that you’re eating effectively. Factoring in calories when it comes to fat loss is one of the most important parts of dieting and lifestyle change. To put it into perspective, a typical restaurant-style caesar salad can stack up to 1,000 calories or more! That’s more than 2 cheeseburgers from McDonald’s. While the content of what you’re eating is definitely important, how much you’re taking in is what will determine the number on the scale at the end of the week. To help with this, there are plenty of downloadable apps for your phone that track both calories and nutrients, making the process significantly easier! Try out MyFitnessPal FREE calorie counter to monitor your daily caloric intake.
2: Fruits, Vegetables and Vitamin Intake
On a similar note, getting sufficient daily vitamins is another very crucial part to a healthy body and mind. While supplements and over the counter fixes can be convenient and sometimes helpful, the best way to get vitamins into your system is through real fruits and vegetables! Your body recognizes and breaks down everything from natural produce in a very effective way in comparison to a pill or capsule. This is because the vitamins and minerals in most multivitamins are not identical to those you obtain from natural foods. There’s likely many nutrients you’re missing out on because our body cannot synthesize all the ones from said pills. There also isn’t as stringent quality control on vitamins and supplements as we’d like to think, making the end product vary greatly from what’s advertised. If possible, organic is always the way to go!
3: Walking and general cardiovascular health
There are near countless benefits to walking, from losing weight and improving overall health to improving bone/muscle function. It even lowers blood pressure and is an excellent de-stressing exercise that anyone in any age group can do. Some could argue that the mental benefits of relaxation felt after a good session is just as rewarding as the physical benefits. If you’re not very active start with some basic stretches and short walks then gradually increase the duration over time. Your body will get used to it and eventually you can step increase to a jog or even a sprint!
4: Mental Health and Stress Factors
In today’s world, it’s just as important to take care of our mental health as it is our physical health. Not many people know this, but stress and mental exhaustion can manifest itself in physical symptoms such as headaches, heartburn, stomach issues and insomnia. It’s no joke, and our mental health should be a top priority. One thing that many people have found helpful is breathing exercises and mindful breathing. If you’re resilient to accepting the practice, I urge you to try this the next time you’re stressed: Take a moment, breathe deeply and purposefully in and out while keeping your focus on nothing but your breath for 30 seconds to a minute. This has been clinically proven to help people relax and realign their mind when stresses are high. Stick with it and you will see the positive effects it has on managing stress in your daily life.
July 27th, 2018
Having quality leadership traits are important for every business owner to have in order to run a successful business. Here are three top leadership traits that are consistent with all successful business owners.
This is an attribute that can be found amongst almost every business owner or manager at any given field. If people are to look up to you and follow you, you need to exude confidence. Be secure and trust in your decisions. Don’t let others sway you easily, but at the same time be receptive to what people say. On a similar note, grasp the concept that no one else perceives you the way that you perceive yourself and disregard your anxious inhibitions. Once you remain conscious of these core concepts and apply them you will begin to build unbreakable confidence in everything that you do!
Charisma is probably one of the most useful and important characteristics that a leader or employer can have. It’s magnetic and people will not only be drawn to your words, but they’ll also feel more inclined to get things done for you and more efficiently. A lot of people believe you have to be born with it, but you can actually cultivate charisma by working on a certain facets, such as being a good listener, smiling genuinely, listening to people and giving feedback, maintaining eye contact when talking to anyone and most importantly: always speak well of people to others whether they’re around or not. Eventually people will learn that you’re speaking about them behind their back, but with only positive things to say. This will speak volumes about your character and people will feel more inclined to trust you and listen to you. Remember to never break this image or trust once it’s earned!
Your company and employees rely on you to have the ability to make quick and competent decisions on the fly that will steer the company and its workers closer to success. These things shouldn’t be rushed and should be sat on until you’re confident in your decision so that once it’s made, you can stand by your answer. The more you hone your method, the more people will gain trust in you, thus building up your confidence and even charisma over time which will have a positive-snowball effect!
July 20th, 2018
Keeping your team happy is an essential component of a successful work environment, as well as effective teamwork. In this article, we’ll examine some traits and habits to adopt that will help you keep your team motivated and productive.
1: Consistently praise good work
One thing to ask yourself is “Am I giving praise and showing appreciation for work done well? Or am I simply offering correction or criticism for work done poorly?”. There are a surprising amount of employers who seemingly only notice the mess ups of their workers and are hard pressed to congratulate those under them for exceptional work. Engaging in this and making a habit of complimenting people for their good work will undoubtedly be a huge motivator that will make people excited to do well. Not to mention, being kind and affirmative helps the overall vibe of any workplace. Be mindful of this and don’t be afraid to let your workers and team members know that they’re appreciated!
2: Let people leave early upon completion of a project
If any of your employees finish their projects earlier than expected try rewarding them by letting them go home early. This is a tactic that will not decrease productivity and will make people feel valued and respected. We guarantee they’ll be more eager to work on the next project with the prospect of being rewarded again. Hitting on a similar note, try doing half-days on Fridays if it wouldn’t be unreasonable in your business. Who wouldn’t be excited to leave a bit earlier on the final day of the week? This can keep the work week feeling shorter with a minimal loss of productivity, if any.
3: Allow employees to weigh in on the company and give insight
Everyone wants to feel like they have a voice and that it’s heard. Try holding some light-hearted meetings where employees can weigh in on how they see the state of the company. Ask them how they’d like to see things improve and what could be streamlined from their perspective. They will feel involved and you might get some valuable insight from a different perspective!
June 8th, 2018
A marketing funnel is made up of several stages in order to convert your online viewer into a paying customer. Here’s a simple 4-step guide for what to include in your marketing funnel that actually works.
WHO is this marketing funnel for and WHAT do you want to accomplish? The more you can narrow your target audience and determine what it is you want them to do (buy a product, join a membership, go to an event, etc) the more effective your funnel will be.
Note that a majority of your viewers don’t know who you are, so you need to properly educate, nurture and gain their trust in order to get the commitment. First ask yourself, where does your traffic come from? Second, create a landing page that explains your products or services in a short, concise manner. Third, have a Call To Action that leads to a 30 day free trial or taking payment.
Now for the fun part, you get to build out your marketing funnel! Don’t forget to test out the entire funnel for any glitches or bugs.
It’s very important to analyze which parts of the funnel are operating better than others. Focus on one conversion point at a time to implement some changes then track and analyze your funnel again. A great tool that supports tracking of Sales and Marketing creation is Agile CRM.
June 2nd, 2018
Hiring new employees can be a mundane and even daunting task. From not knowing where to look, who to look for or having too many qualified applicants, it’s going to be a process one way or another. In this article we’re going to go through some quick tips to look out for that could prove useful to new hires and refined employers alike.
First let’s cover where to look, which can be a challenge in and of itself. If you’re looking for entry level hires or interns and your business is located near any colleges, that would be a great place to start looking. See if you can get in contact with any club or extracurricular group that pertains to the field you’re in to let them know your business is hiring – these groups are typically full of eager young people looking to get their foot in the door. If there isn’t a college near you or if this method isn’t what you’re looking to do, then another great way to connect with people in or around your field is by looking on LinkedIn. This site is great for networking as it tells you exactly what company or industry any given user is in and any pertinent credentials listed on their profile page. Think of LinkedIn like Facebook for business professionals and utilize it accordingly. In the same train of thought, most of the “job seeking” sites (Monster, Indeed, CareerBuilder, etc) have been refined over the years and many people find them to be pretty feasible ways of finding employees. Also, keep in mind that in many cases it’s a good idea to look for future employees before you even need them. It’s always good to have people in mind, even if they’re working for someone else. You never know when one of your employees will leave for another company and you don’t want to be put in a situation where you’re stuck with someone filling their spot that either lacks the level of skill or isn’t a good fit in the context of your business’s culture.
Now you’ve got some qualified candidates and it’s time to set up interviews to learn more about them and to see if they fit your companies culture. While going over the resumes, remember that almost everyone will exaggerate to some degree or another, whether it’s from an entry level applicant or an experienced professional. With that being said, we shouldn’t completely disregard the contents of a resume, but rather take certain aspects with a grain of salt. Any past references or employers should be verified as well as the education claimed. Needless to say anyone who is found to be exaggerating too liberally or flat-out lying about either of these categories should definitely be cut from the list. Now, once you’re sitting across from your applicant, go over the contents of the resume and ask them questions regarding their plans for the near and far future, maybe even things they’re interested in outside the workplace if appropriate. It’s also generally a good idea to have another colleague with you as a co-interviewer so that you can both riff off of each other and potentially arrive at more interesting or pertinent questions. Take note of any body language or mannerisms that stick out to you, either in a good way or bad – remember you’re trying to get a feel for how this person thinks and works so analyzation is essentially the guiding factor of this entire encounter. Don’t be afraid to engage with them casually to see how they react as well, because remember you will have to share an office with them everyday!
Don’t forget to check out our ‘Success Checklist for Hiring Great Staff’ if you need additional guidance.
May 24th, 2018
Effective social media usage has become essential, if not paramount in increasing the popularity or awareness of a brand. It’s so effective that most decent sized corporations have dedicated teams just to oversee and handle the company’s online image and reach. In this article, we’re going to quickly examine some effective, tried and true methods of using social media platforms to gain momentum behind your brand and how to keep people interested in it.
So right of the bat, before you try anything like paid advertisements or dedicate too many resources towards outreach, make sure you have your target audience defined so you don’t waste precious time, effort or money pursuing your online presence – the effectiveness of any strategies put into place will be minimized if this crucial first step isn’t followed. Once you have your target audience figured out, tailor your message not just towards the demographic you’re trying to hit, but for the specific platform you’re on as well. For example, a post you create on Twitter is not going to be as effective if it’s simply copy and pasted onto Facebook and Instagram since the very basis of its platform is short, trend-oriented tweets (posts) whereas Facebook and Instagram are catered more towards pictures and more expansive text. Frame your posts to appeal to the strengths of each platform. From this point, once you start gaining a bit of traction it wouldn’t be a bad idea to look into paying for advertisements through these sites. Each one has a very in depth analytical system that you can use to fine tune the audience you’re reaching and can be extremely effective. Remember that even with these tips in mind, the results will not always be immediate, but steady and persistent efforts in this endeavor will absolutely give you results in the long term.
Now, let’s focus on some tips to get followers on Twitter and Instagram to keep a dedicated base of current and potential customers (these can work with Facebook as well). One thing that can be very helpful in terms of page and brand visibility is spending time every day engaging with comments of posts under the top 10 hashtags relating in some way to your business. With these comments, make sure that your tone isn’t leaning too far one way or another and be generally neutral while maintaining a conversational tone. To help with this, try this site: www.all-hashtag.com – this site is free to use and allows you to enter any keywords and gives you the most popular hashtags associated with it. Make sure not to overdo this as that can actually deter people from wanting to check out or follow your page.
Hitting on a similar note, try not to do mass-followings through your page in hopes that people will follow you back. A lot of start up brands are doing this nowadays and it’s generally considered a bad look as it can come off as spammy. It should go without saying that if you decide to go down the route of trying to gain more followers on these platforms, make sure that you have enticing and consistent high-quality content to upload about once or twice a day. Note that not every post has to pertain directly to your product and it can actually be an excellent tool to just post pictures of anything from sunsets to appetizing food or colorful drinks with a clever, concise caption (your brand name and picture will pop up with every post, which is what enables this to work). This is definitely tedious work and it’s why so many companies have specific teams, if not entire offices of people dedicated to tasks like this. If your own brand grows enough to warrant a team like this and it falls within budget, then it could be one of the best decisions you make for your business.
April 13th, 2018
Not everyone is meant to be a salesperson, but if you follow these guidelines below you can master the art to ‘sell without selling’. I’ll show you how to use the art of non-aggressive selling strategies to easily persuade your audience and allow them to look forward to the experience.
How do you achieve this?
It doesn’t take a scientist to explain the products and treatments that your clinic offers. If you can make the experience useful and genuine in providing expert information on the products and services you are selling they you already have an advantage over the competition.
The first interaction with a customer is key in determining the next interaction. It will affect whether or not they speak to you or avoid you for necessary information. It’s important to always ask what the customer is looking for. Unless you know what they want you will never be able to properly sell to them.
Once a customer seems interested, then start asking the questions! Are they familiar with the products? Do they have an idea of what they are looking for? What do the want to achieve? What are their goals? The more you learn the more specific your sales approach can be.
It’s important to note that you can’t help every single person that walks through the door. Notice what each customer wants and needs and ease into the conversation to genuinely offer suggestions to them. You will provide more insight in this approach and tentatively bring in more revenue.
Overall, if you are knowledgeable about the products or services that you are selling and you can identify the customers needs, you will have no problem selling.
April 6th, 2018
Using your body language in business is highly valuable to be able to properly lead a meeting and to draw attention to yourself when presenting to a large crowd. What makes these leaders so powerful? Here are six body language behaviors that will help you exude more confidence and feel more powerful the next time you walk into a room:
If you are portraying a closed body language to your team, they will begin to mimic these behaviors. By keeping a relaxed and open posture in the workplace, your team will respond by being more productive, cohesive and positive.
To become a dynamic speaker you will want to keep a broad stance: feet planted firmly, hips width apart and weight distributed evenly. This will help calm your nerves, breath easy and amplify your voice while speaking.
Making moves when you speak will draw more attention and can be highly effective when you’re trying to make a key point. Even try pausing your movements and stand absolutely still to highlight your most important points.
Hand gestures can be an incredibly powerful tool. Gesturing with exposed palms shows that you are open to negotiation, while palms facing down indicate that you are closed to negotiation. A definitive gesture of authority while speaking is placing both hands, palms down, on or above a conference table.
One of the simplest and most powerful tools used by leaders is eye contact. It conveys trust, confidence and a more intimate encounter. However, don’t make too much eye contact or you might make someone uncomfortable. A good balance is key.
March 6th, 2018
LinkedIn has become a social media powerhouse and has been able to create a suitable social media network for business people and is considered one of the good networks amongst them. Being good in this case means that it encourages business minded individuals to actively engage in a social network and is almost seen as a must have in this present day and age. It has 467 million users, 106 million monthly active users and 133 million users in the USA today (source LinkedIn). That means that wherever you are in the world, even if you’re a local business, LinkedIn can be extremely useful for you to utilize in more ways than one.
A Social Media Page For Your Business Or Brand
Once you create your personal LinkedIn profile, you’ll also be able to create a profile for your business, which will allow your employees to attach their bios, as well as a way for others to reference your business especially if you’re in a B2B industry. If there’s a message you want to send out or articles you want to share, LinkedIn allows you to follow that course and steer yourself into what’s become the Facebook for businesses.
A Fantastic Way To Generate Leads
Quite often people use LinkedIn to attract talent. For example, if your medical office needs a new doctor or admin assistant, LinkedIn is an excellent source for potential hires. For example, recently one of our customers asked us how they could actually get a new Oral Surgeon for their dental office (the other unexpectedly quit) within a short time period. Our suggestion was to create a LinkedIn profile and then purchase the package that allows your profile to directly reach out to others based upon their posted resume, posted work experience, etc.. In this particular case, our client was able to convince another oral surgeon to move from one practice to another simply by pursuing them on LinkedIn.
Getting To Know LinkedIn Users and Businesses
Another method is to gather valuable information on your competitors by following their LinkedIn page, seeing who works for them, poaching their talent, or even try to get a pulse on their culture. Just like any social network, a LinkedIn page is a reflection on the culture and mission of the rival company and quite often a lot can be gleaned from simply studying what the competition has posted publicly. LinkedIn can also be a fantastic way to reach out to a potential mentor, someone who might offer a course or a consultant even. We’ve even know two people who started their entire partnership after a LinkedIn introduction.
Having your own LinkedIn page is a valuable commodity today. Don’t presume that it is a social network not worth pursuing. It is a fantastic way to network with potential customers, co-workers, employees or the business guru you’ve been searching for since you graduated from university.
February 24th, 2018
We might not always admit to this, but first impressions are essential in our daily lives. We would never go on our first date wearing clothes that we pulled out of the hamper, but if you’ve been married for awhile you might catch yourself doing that (after a very scrutinized smell test of course). Now we’re not promoting poor hygiene, rather what we’re promoting is this learning how to adjust your website, social media pages and branding to include your personality for your audience, otherwise you’re going to lose them.
I am sure you’ve heard this cliche somewhere, ‘Dress For Success,’ and when you think about it, it is 100% true. There have been countless of times that I can all recall when we’ve walked into an establishment wearing super casual clothes and being treated based upon how we looked. We could also argue that it all depends on whom you’re speaking to, for example, if we were all to walk into a hipster bar in Brooklyn wearing a suit and tie you’re going to be looked at as uncool and a square, whereas if you walk into a Wall Street bar wearing Hipster attire you’ll be looked upon as a low-life.
Often we will hear clients say, “I want that ‘Wow’ website” or we need you to “knock our social media out of the park.” This is great and of course part of the plan, but if we don’t understand you and your core clientele or whom you’re trying to reach, then we won’t be able to market your products properly. That is why it is essential that you find a way to express your own personality within your brand, and if your brand is what people want, then people will follow.
A website should have images and headlines that convey a message. Think of the top portion of your website like the fold of a newspaper. Often any newspaper will have a headline on the front page that speaks to where they want the reader’s eyes to focus on. Even on the New York Time’s website, we see that the top fold of the website is identical to the way the printed newspaper actually looks. A few things are optimized for the web; however, the feel, the look, the identity is professional and the target audience is clear.
Geico, who has done countless numbers of consumer research, has determined that the best way to convert people is to have a simple website that is clear and concise. The top of the page is a lead magnet and the bottom has links to pages where questions can be answered.
Both of these are fantastic examples of how websites should look and feel. These two are inherently different, however, they speak to the person or consumer that they are going after.
Social Media Optimization
Your social media page should also reflect the type of consumer you’re trying to attract as well. Geico chooses to have a static photo on their page (and as of this writing the picture has not been changed since 2014), whereas The New York Times chooses to have a picture that changes more often which makes sense since the news is always changing. These large media companies have been able to easily figure out what their consumers want because they’ve been attracting this audience for quite some time.
George Takei, a famous actor and activist uses his Facebook page to share funny quips and or amusing articles with his fans. His Facebook speaks directly to his fan base and isn’t anything other than exactly what his fans are looking for, a glimpse into the mind of their favorite Star Trek actor.
Your website and social media pages need to represent who you are, and if you don’t know who you are as a business, or if you haven’t figured out what exactly you’re selling, then your website and social media pages will come across as muddled and confusing. Make sure that you realize this, you’re trying to market your brand or your office or your service to a particular consumer. Just be yourself, be open and be aware that your personality will come across into how you represent yourself on social media and your website.